Case Study: How M-Pesa Integration Boosted E-Commerce Sales by 40%

Client: A Nairobi-based retail business selling electronics and home goods online. Challenge: The client had a functional e-commerce website but was struggling with low conversion rates. Customers were abandoning their carts at checkout because the only payment option was bank transfer. Many potential customers preferred the convenience of M-Pesa. Solution: Webninja Africa was engaged to integrate M-Pesa payments into the existing website. We […]